Adult Industry Glossary

The definitive reference for OnlyFans, Fansly, and Fanvue terminology. Platform features, revenue models, marketing strategies, compliance, and everything in between.

A/B Testing: A method of comparing two versions of content, pricing, or messaging to determine which performs better with subscribers.
Account Recovery: The process of regaining access to a platform account after being locked out, hacked, or suspended.
Account Verification: The identity confirmation process required by platforms like OnlyFans, Fansly, and Fanvue before a creator can post content and receive payouts.
Adult Ad Network: An advertising network that specializes in serving ads on adult websites, used by creators and agencies to drive traffic to subscription pages.
Adult Content Creator: An individual who produces and monetizes explicit or suggestive content on subscription platforms such as OnlyFans, Fansly, or Fanvue.
Affiliate Link: A unique tracking URL that allows a creator or promoter to earn a commission when a new user signs up or subscribes through that link.
Affiliate Program: A referral system offered by platforms where existing users earn a percentage of revenue generated by creators or subscribers they recruit.
Age Verification: Systems implemented by platforms to confirm that creators and subscribers meet the minimum age requirement, typically 18 years.
Agency: A management company that handles business operations for creators, including chatting, marketing, content strategy, and revenue optimization.
Algorithm: The automated system a platform uses to determine content visibility, search rankings, and recommendations to users.
Alt Account: A secondary social media account used by a creator to promote adult content while keeping their main profile compliant with platform guidelines.
Analytics Dashboard: The built-in reporting interface on creator platforms that displays metrics such as earnings, subscriber count, engagement rates, and traffic sources.
Audit: A comprehensive review of a creator's account performance, pricing, content library, and strategy to identify areas for improvement.
Auto-DM: An automated direct message sent to new subscribers upon joining, typically containing a welcome message, menu, or upsell offer.
Auto-Renewal: A subscription setting where a fan's membership automatically renews at the end of each billing period unless manually cancelled.
Automated Messages: Pre-configured messages that are sent automatically based on triggers such as new subscriptions, tips, or subscriber milestones.
Average Revenue Per User (ARPU): Total revenue divided by the number of subscribers, used to assess the earning potential of each fan.

Ban: The permanent or temporary removal of a creator or subscriber from a platform for violating terms of service.
Banner Image: The large header image displayed at the top of a creator's profile page, used for branding and first impressions.
Billing Cycle: The recurring time period (usually monthly) between subscription charges to a fan's payment method.
Bio Link: A single clickable URL in a social media profile, often managed through a link-in-bio tool, directing traffic to subscription pages.
Bitly: A URL shortening service commonly used by creators to track click-through rates on promotional links.
Block: A feature allowing creators to prevent specific users from viewing their profile, messaging them, or subscribing.
Booking: Arranging paid custom content sessions, video calls, or collaboration shoots between creators and fans or other creators.
Boost: A paid promotion feature on social media or within a platform that increases the visibility of a post or profile.
Bot: An automated software tool used for tasks like mass following, auto-liking, or sending scripted messages, often against platform terms of service.
Bounce Rate: The percentage of visitors who leave a creator's page without subscribing or engaging, indicating landing page effectiveness.
Brand Ambassador: A creator who partners with a company or product to promote it to their audience in exchange for compensation or affiliate commissions.
Brand Deal: A paid partnership where a creator promotes a product or service to their subscriber base.
Bulk Message: A message sent simultaneously to all subscribers or a targeted segment, often used to promote PPV content or sales.
Bundle: A discounted subscription package offering multiple months at a reduced rate to incentivize longer commitments from fans.
Burner Account: A disposable social media account used for promotion that can be replaced if banned, commonly used in adult content marketing.

Call-to-Action (CTA): A prompt encouraging fans to take a specific action such as subscribing, purchasing PPV, or tipping.
Cancellation Rate: The percentage of subscribers who stop their subscription within a given period - the inverse of retention rate.
Caption: The text accompanying a post or piece of content that provides context, teases value, or drives engagement.
Chargeback: A payment reversal initiated by a subscriber through their bank or payment processor, resulting in lost revenue for the creator and potential account penalties.
Chat Revenue: Income generated specifically from direct message interactions, including PPV sent in DMs, tips during conversations, and sexting fees.
Chatter: A person, often employed by an agency, who manages direct message conversations with subscribers on behalf of a creator to maximize engagement and revenue.
Chatting: The practice of engaging with subscribers through direct messages to build rapport, retain fans, and drive PPV and tip revenue.
Churn: The rate at which subscribers cancel or fail to renew their subscriptions over a given period.
Click-Through Rate (CTR): The percentage of people who click on a link compared to the total number who view it, important for measuring promotional effectiveness.
Clip Site: A platform where creators sell individual video clips rather than subscriptions, such as ManyVids or Clips4Sale.
Co-Stream: A joint live-streaming session between two or more creators, used for cross-promotion and audience sharing.
Collaboration (Collab): A joint content creation effort between two or more creators to cross-promote and share audiences.
Commission: The percentage of a creator's earnings taken by a platform or management agency as a fee for their services.
Compliance: Adherence to legal requirements and platform rules, including age verification, consent documentation, and content restrictions.
Content Calendar: A planned schedule of posts, promotions, and content releases organized by date to maintain consistency and strategic timing.
Content Drip: A strategy of releasing content gradually over time rather than all at once, keeping subscribers engaged over longer periods.
Content ID: A system for identifying and tracking copyrighted content across the internet, used in DMCA protection services.
Content Locking: Restricting certain posts or media behind a paywall so only paying subscribers or purchasers can access them.
Content Rating: A classification system indicating the explicitness level of content, used by platforms for filtering and compliance.
Content Strategy: A planned approach to what types of content to create, when to post, how to price, and what platforms to prioritize.
Content Vault: A creator's library of pre-produced content that can be scheduled, reused, or sold over time.
Conversion Rate: The percentage of profile visitors or free followers who become paying subscribers.
Copyright: Legal protection granting the creator exclusive rights to their original content, preventing unauthorized use or distribution.
Copyright Strike: A formal infringement notification from a platform when copyrighted content is used without permission, potentially leading to account penalties.
Creator: An individual who produces and monetizes content on subscription-based platforms.
Creator Economy: The ecosystem of platforms, tools, agencies, and monetization methods that enable individuals to earn income from content creation.
Creator Fund: A pool of money set aside by a platform to pay creators based on engagement or content performance, separate from subscription revenue.
Cross-Posting: Publishing the same or adapted content across multiple platforms to maximize reach and revenue.
Cross-Promotion: Marketing your content or profile on a different platform or through another creator's audience.
Custom Content: Personalized content created on request for an individual subscriber, typically at a premium price.

Dashboard: The main control panel on a creator platform where account settings, analytics, messages, and content management are accessed.
Dead Subscriber: A subscriber who maintains their subscription but does not engage with content, messages, or purchases.
Demographic: The statistical characteristics of a creator's audience including age, gender, location, and spending habits.
Dick Rating: A paid custom content offering where a creator provides a verbal or written evaluation, commonly sold as a PPV service.
Digital Rights Management (DRM): Technology used to control how digital content is distributed and consumed, protecting against unauthorized copying.
Direct Message (DM): A private message between a creator and a subscriber, used for personal engagement, upselling, and customer service.
Direct Traffic: Visitors who arrive at a creator's profile by typing the URL directly or through bookmarks, rather than through referrals or social media.
Discount: A temporary price reduction on subscriptions or content used to attract new subscribers or re-engage lapsed fans.
Discovery Page: A platform feature that showcases trending or recommended creators to help new fans find content to subscribe to.
DMCA (Digital Millennium Copyright Act): A US law that provides a process for removing unauthorized copies of copyrighted content from websites and platforms.
DMCA Takedown: A formal request to remove pirated or stolen content from a website, filed under the Digital Millennium Copyright Act.
Drip Feed: Scheduling content to release at set intervals rather than posting all at once, maintaining subscriber engagement over time.
Drop: A planned, often promoted content release, similar to a product launch, designed to generate excitement and purchases.
Dual Platform: A strategy where a creator maintains active profiles on two subscription platforms simultaneously to diversify income.

Earnings: The total revenue a creator generates from subscriptions, tips, PPV sales, and other monetization methods.
Email Marketing: Using email campaigns to communicate with fans outside of subscription platforms for promotions, updates, and re-engagement.
Embargo: A restriction preventing content from being released or promoted before a specified date, often used in coordinated launches.
Engagement Bait: Content specifically designed to provoke reactions, comments, or shares to boost algorithmic visibility.
Engagement Rate: A metric measuring the level of interaction (likes, comments, messages, purchases) relative to total subscriber count.
Evergreen Content: Content that remains relevant and valuable over time, continuing to generate revenue long after initial posting.
Exclusivity: Content or access that is available only on one platform or to a specific tier of subscribers.
Exclusivity Agreement: A contractual arrangement where a creator commits to posting content only on one platform or working with one agency.
Expired Subscriber: A fan whose subscription has ended and has not renewed, representing a re-engagement opportunity.

Fan: A subscriber or follower who pays for and consumes a creator's content.
Fan Club: A membership community for a creator's most dedicated supporters, often offering exclusive perks beyond standard subscriptions.
Fan Engagement: Interactions between a creator and their subscribers including messaging, polls, reactions, and personalized content.
Fan Funnel: The journey a potential subscriber takes from discovering a creator on social media to becoming a paying fan on a subscription platform.
Fan Retention: Strategies and metrics related to keeping existing subscribers active and preventing cancellations.
Fansly: A subscription-based content platform and competitor to OnlyFans, popular for its tiered subscription options and discovery features.
Fanvue: A subscription content platform with AI-powered features and creator tools, positioning itself as a next-generation alternative to OnlyFans.
Feature Account: A social media account, often on Instagram or Twitter/X, that reposts or promotes creator content to a large audience for a fee.
Feed: The main content stream on a creator's profile page where posts appear in chronological or curated order.
Fetish Content: Specialized content catering to specific interests or preferences, often commanding premium pricing.
Findom (Financial Domination): A niche where the power dynamic involves a subscriber giving money to a creator as part of the content experience.
Flash Sale: A time-limited discount on subscriptions or content designed to create urgency and drive quick conversions.
Follow-for-Follow (F4F): A mutual arrangement where two creators follow each other on social media to boost follower counts.
FOMO (Fear of Missing Out): A psychological trigger used in marketing by creating urgency through limited-time offers and exclusive content.
Free Page: A creator profile with no subscription fee where revenue is generated through tips, PPV messages, and paid posts.
Free Trial: A promotional offer giving potential subscribers temporary free access to a creator's content to encourage paid conversion.
Funnel: The strategic pathway designed to guide potential fans from social media discovery through to paid subscription and repeat purchases.

Geo-Blocking: Restricting content visibility or access based on the subscriber's geographic location, often used by creators for privacy.
Geographic Analytics: Data showing where a creator's subscribers are located, useful for timing posts and targeting promotions.
GFE (Girlfriend Experience): A content and messaging style that simulates a romantic relationship, involving frequent personal messages, photos, and attention.
Ghostwriter: A person who writes captions, scripts, or messages on behalf of a creator without public credit.
Gift: A feature allowing fans to send monetary gifts or purchase subscriptions for other users.
Gross Revenue: The total amount earned before platform fees, agency commissions, or other deductions.
Growth Strategy: A planned approach to increasing a creator's subscriber count, revenue, and platform presence over time.

Handle: A creator's unique username or @ name on a social media or subscription platform.
Hard Launch: The official public debut of a creator's subscription page, often accompanied by coordinated promotion across all channels.
Hashtag Strategy: The planned use of relevant hashtags on social media posts to increase discoverability and reach target audiences.
High Roller: A subscriber who consistently spends significantly more than average on tips, PPV, and custom content.
Hook: The opening element of content or a caption designed to immediately capture attention and encourage further engagement.
Hype: Pre-launch or pre-release promotion designed to build anticipation and excitement for upcoming content or page launches.

Impression Share: The percentage of total possible impressions that a creator's content actually receives in a given market.
Impressions: The total number of times a post or profile is displayed to users, regardless of whether they interact with it.
Income Stream: A distinct source of revenue for a creator, such as subscriptions, tips, PPV, customs, or affiliate commissions.
Influencer Marketing: Using social media personalities with established audiences to promote a creator's subscription page.
Intellectual Property (IP): Legal rights protecting a creator's original works including photos, videos, written content, brand name, and likeness.
Invoice: A detailed record of services or transactions, used by agencies and creators for accounting and tax purposes.
IP Address Blocking: A privacy feature that prevents users from specific IP addresses from accessing a creator's content.

Joint Venture: A business arrangement where two or more creators or entities collaborate on a specific project or revenue-sharing opportunity.

Keyword: A specific word or phrase used in profiles, posts, and social media to improve searchability and discoverability.
KPI (Key Performance Indicator): A measurable metric used to evaluate the success of a creator's business, such as subscriber growth rate, churn rate, or average revenue per user.
KYC (Know Your Customer): Identity verification procedures required by payment processors and platforms to comply with anti-money laundering regulations.

Landing Page: A standalone web page designed specifically to convert visitors into subscribers, often linked from social media bios.
Launch Strategy: A comprehensive plan for debuting a creator's subscription page, including pre-launch hype, pricing, and content preparation.
Lead Magnet: Free or low-cost content offered to attract potential subscribers into a creator's fan funnel.
Leak: The unauthorized distribution of a creator's paid content outside the platform, constituting copyright infringement.
Lifetime Value (LTV): The total revenue a single subscriber generates over the entire duration of their subscription.
Like: An engagement action on posts that signals appreciation and helps creators gauge content popularity.
Link Aggregator: A tool like Linktree, AllMyLinks, or similar services that consolidates multiple links into a single URL for social media bios.
Link-in-Bio: The single clickable URL allowed in most social media profiles, used strategically to drive traffic to subscription pages or link aggregators.
Linktree: A popular link-in-bio tool that creates a single landing page with multiple links, commonly used by creators to direct fans to subscription platforms.
Live Streaming: Real-time video broadcasting on a platform where creators can interact with fans, receive tips, and build engagement.
Locked Post: Content visible on a creator's feed that requires a payment or subscription upgrade to unlock and view.
Loyalty Reward: A perk or discount offered to long-term subscribers as an incentive to maintain their subscription.

ManyVids: A clip and subscription platform where creators sell individual videos, offer fan clubs, and earn from tips and contests.
Marketing Funnel: The multi-step process of converting social media followers into paying subscribers through progressively more targeted content and offers.
Mass DM: A direct message sent simultaneously to all subscribers or a filtered segment, commonly used to distribute PPV content or promotions.
Media Kit: A professional document or page showcasing a creator's statistics, audience demographics, and collaboration rates for potential partners.
Mentor: An experienced creator or industry professional who provides guidance and advice to newer creators.
Metadata: Data embedded in content files including creator name, date, camera info, and location, which should be stripped for privacy.
Metrics: Quantitative measurements used to track performance, including subscriber count, earnings, engagement rates, and churn.
Micro-Influencer: A social media user with a smaller but highly engaged following (typically 1K-100K), often used for niche promotional campaigns.
Minimum Payout: The lowest earnings threshold a creator must reach before they can withdraw funds from a platform.
Model Release: A legal document signed by anyone appearing in content, granting the creator permission to publish and sell that content.
Monetization: The process of generating revenue from content through subscriptions, tips, PPV, customs, and other paid offerings.
Monthly Recurring Revenue (MRR): The predictable income a creator receives each month from active subscriptions, excluding one-time purchases.
Multi-Platform Strategy: Running a creator business across multiple subscription platforms simultaneously (e.g., OnlyFans + Fansly + Fanvue) to diversify income.

NDA (Non-Disclosure Agreement): A legal contract preventing parties from sharing confidential information, often signed between creators and their agencies or collaborators.
Net Revenue: The amount a creator earns after platform fees, agency commissions, and payment processing deductions.
Niche: A specific content category or target audience a creator focuses on to differentiate themselves and attract dedicated fans.
Niche Down: The strategy of narrowing a creator's focus to a very specific content category to attract a more targeted and loyal audience.
Notification: An alert sent to subscribers when a creator posts new content, goes live, or sends a message.
NSFW (Not Safe For Work): A label for content that contains nudity, sexual content, or other material inappropriate for professional or public settings.
Nudge: A gentle follow-up message sent to subscribers who viewed but did not purchase PPV content.

OBS (Open Broadcaster Software): Free streaming software used by creators for live broadcasts on supported platforms.
Offer: A limited or targeted promotion such as a discount, free trial, or bundle deal designed to attract subscribers.
OFM (OnlyFans Management): The business practice of managing a creator's OnlyFans account operations including chatting, marketing, and strategy.
Onboarding: The process of setting up a new creator's account, profile, pricing, content strategy, and initial launch plan.
OnlyFans: The leading subscription-based content platform where creators monetize exclusive content through subscriptions, tips, and pay-per-view messages.
Opt-In: A subscriber's explicit consent to receive certain types of messages, content, or marketing communications.
Organic Growth: Increasing subscribers and revenue through unpaid methods like social media content, SEO, and word-of-mouth rather than paid advertising.
Outbound Marketing: Proactive promotional efforts where a creator or their team reaches out to potential fans rather than waiting for organic discovery.
Outreach: Proactively contacting potential collaborators, feature accounts, or promotional partners to expand a creator's reach.

Paid Promotion: Paying for advertising or sponsored placements to drive traffic to a creator's profile.
Pain Point: A specific problem or frustration experienced by creators that management services or tools aim to solve.
Passive Income: Revenue earned from previously created content that continues to generate sales without additional active effort.
Pay Period: The interval between payout cycles on a platform, determining when creators receive their earned funds.
Payment Processor: A company that handles financial transactions between subscribers and platforms, such as CCBill or Segpay.
Payoneer: A global payment platform commonly used by international creators to receive payouts from subscription platforms.
Payout: The transfer of earned funds from a platform to a creator's bank account or designated payment method.
Payout Schedule: The timeline and frequency at which a platform processes and sends creator earnings, typically ranging from daily to monthly.
Paywall: A barrier that requires payment to access content, either through a subscription or individual purchase.
Percentage Split: The revenue division between a creator and their platform or agency, such as the standard 80/20 split on OnlyFans.
Persona: The public-facing character or personality a creator adopts for their content and interactions with fans.
Photo Set: A collection of themed photographs sold together as a single piece of content.
Pinned Post: A piece of content fixed to the top of a creator's profile feed, typically showcasing their best work or a special offer.
Piracy: The unauthorized copying and distribution of a creator's paid content on external websites or forums.
Platform Fee: The percentage deducted from a creator's earnings by the hosting platform, such as OnlyFans' 20% commission.
Platform Migration: Moving a creator's business and subscriber base from one subscription platform to another.
Poll: An interactive feature where creators ask subscribers to vote on options, used to boost engagement and guide content decisions.
Post Scheduling: Setting content to publish automatically at a future date and time for consistent posting.
Posting Frequency: How often a creator publishes new content, a factor in subscriber satisfaction and retention.
PPV (Pay-Per-View): Content sent via direct message or posted on the feed that requires an additional one-time payment to unlock, beyond the subscription fee.
Premium Snapchat: A monetized Snapchat account where fans pay for access to exclusive content, though largely replaced by dedicated platforms.
Price Point: The specific dollar amount set for a subscription, PPV item, or custom content order.
Pricing Strategy: The approach to setting subscription rates, PPV prices, tip menus, and bundle discounts to maximize revenue.
Profile Optimization: Improving a creator's bio, profile picture, banner, and pinned posts to maximize visitor-to-subscriber conversion.
Profile Picture: The primary avatar image displayed on a creator's account, serving as a first impression for potential subscribers.
Promo: Short for promotion - any marketing activity designed to attract new subscribers or increase revenue.
Promo Page: A free or low-cost subscription page used as a funnel to upsell fans to a creator's premium paid page.
Promo Period: A set timeframe during which a creator offers discounted rates or special deals to attract new subscribers.
Promotional Trial: A free or discounted subscription offer lasting a set number of days to entice potential fans to subscribe.

QR Code: A scannable code linking to a creator's subscription page, used on physical promotional materials and social media.

Re-Engagement Campaign: A targeted marketing effort aimed at winning back expired subscribers through special offers or new content.
Reach: The total number of unique users who see a creator's content across platforms.
Rebill: The automatic renewal charge when a subscriber's current billing period ends, also called auto-renew.
Rebill Rate: The percentage of subscribers who allow their subscription to automatically renew, a key retention metric.
Rebranding: The process of changing a creator's public image, name, content style, or niche to refresh their brand and attract new audiences.
Reddit Marketing: Promoting creator content through Reddit subreddits, a highly effective traffic source for adult content creators.
Referral: A recommendation from one person to another to subscribe or sign up, often incentivized through referral programs.
Referral Program: A system where creators earn a commission for referring new creators to a platform.
Refund: A reversal of a subscriber's payment, which can occur through platform dispute processes or chargeback claims.
Renewal Reminder: A message sent to subscribers before their billing date to encourage them to maintain their subscription.
Restricted List: A feature allowing creators to limit what certain subscribers can see or access on their profile.
Retention Rate: The percentage of subscribers who renew their subscription at the end of a billing cycle.
Retweet/Repost: Sharing another creator's content on social media to provide exposure, often as part of a mutual promotion arrangement.
Revenue Per Subscriber: The average amount of money each subscriber contributes, including subscription fees, tips, and PPV purchases.
Revenue Split: The contractual division of earnings between a creator and their agency or platform.
ROI (Return on Investment): A measure of the profitability of marketing spend or business investments relative to the revenue they generate.

S4S (Shoutout for Shoutout): A mutual promotion agreement where two creators each promote the other to their respective audiences.
Sale: A temporary discount on subscription price or PPV content used to drive conversions.
Scaling: The process of growing a creator's business to handle increased revenue, content output, and subscriber engagement.
Scheduling Tool: Software or platform features that allow creators to queue content for automatic posting at specified times.
Screenshot Protection: Platform features or third-party tools designed to prevent or detect when subscribers screenshot paid content.
Script: Pre-written message templates used by chatters to guide conversations, upsell content, and maintain consistent communication.
Seasonal Content: Content themed around holidays, events, or seasons to capitalize on trending topics and increase engagement.
SEO (Search Engine Optimization): Optimizing a creator's profile, bio, and promotional content with keywords to improve visibility in search results.
Sexting: Explicit text-based conversations between a creator (or chatter) and a subscriber, often monetized through tips or PPV.
SFS (Shoutout for Shoutout): A cross-promotion technique where creators share each other's profiles with their audiences to gain new subscribers.
Shadow Ban: An unofficial restriction by a social media platform that reduces a creator's content visibility without notification.
Shoutout: A paid or mutual promotion where one creator mentions or features another creator's profile to their audience.
Social Media Marketing (SMM): Using platforms like Instagram, Twitter/X, TikTok, and Reddit to promote a creator's subscription page and attract new fans.
Social Proof: Evidence that others are subscribing and engaging with a creator, such as high subscriber counts or testimonials, used to build trust.
Soft Launch: A quiet or limited initial release of a creator's page, often to a small audience, before the full public launch.
SOI (Single Opt-In): A subscriber acquisition method where a fan only needs to enter their information once to be added to a list or funnel.
Solo Content: Content featuring only the individual creator, as opposed to collaboration or couples content.
Spam: Excessive, irrelevant, or unsolicited messages or promotions that can result in account restrictions or bans.
Split Testing: Testing different versions of pricing, captions, or promotional content to determine which drives better results.
Statement: A financial summary provided by the platform showing earnings, deductions, and payouts for a given period.
Sticker Price: The listed subscription price before any discounts or promotions are applied.
Subreddit: A topic-specific community on Reddit where creators can post promotional content following each subreddit's rules.
Subscriber: A fan who pays a recurring fee to access a creator's exclusive content on a subscription platform.
Subscriber Count: The total number of active paying subscribers on a creator's profile at any given time.
Subscription Platform: A website or app where creators host exclusive content behind a paywall, such as OnlyFans, Fansly, or Fanvue.
Subscription Price: The monthly fee a fan pays to access a creator's exclusive content.
Subscription Tier: Different levels of subscription access offered at varying price points, each with its own content and perks.

2257 Compliance: US federal record-keeping law (18 U.S.C. 2257) requiring producers of sexually explicit content to maintain proof-of-age records for all performers.
Tag: A mention or label on social media linking to another user's profile, used for promotion and collaboration credits.
Talent Scout: A person who identifies potential creators for agencies to recruit into management programs.
Target Audience: The specific demographic group most likely to subscribe and spend money on a creator's content.
Tax Form (W-9 / 1099): Tax documentation required for US-based creators, with W-9 submitted to platforms and 1099 forms issued for annual earnings reporting.
Teaser: A preview or sample of content shared on social media or a free page to entice viewers to subscribe to the paid page.
Telegram: A messaging app used by creators, agencies, and fans for group chats, announcements, and community building.
Terms of Service (TOS): The rules and guidelines set by a platform that creators and subscribers must follow to maintain their accounts.
Testimonial: A positive review or endorsement from a subscriber or collaborator, used to build credibility and social proof.
Thumbnail: A small preview image for a video or locked post that serves as a teaser to encourage purchases.
Tier: A level within a subscription structure offering different content access and perks at different price points.
Tip: A voluntary payment sent by a subscriber to a creator as a reward, request incentive, or show of appreciation.
Tip Menu: A list of content offerings and their prices that a creator makes available for fans to purchase via tips.
Top Creators: Creators who rank in the highest earning percentiles on platforms like OnlyFans, often referenced as top 0.1%, 1%, or 10%.
Top Percentage: A ranking metric on OnlyFans indicating where a creator falls in the earnings distribution, e.g., top 0.5%.
Tracking Link: A URL with parameters that allow creators to monitor which promotional channels are driving the most traffic and conversions.
Traffic: The flow of visitors to a creator's profile from various sources including social media, search engines, and referrals.
Traffic Source: The origin of visitors to a creator's profile, such as Twitter/X, Reddit, Instagram, or paid ads.
Trial Link: A unique URL offering free or discounted access for a limited period, used as a promotional tool.
Tube Site: A free video-sharing website in the adult industry (like Pornhub) used by creators as a traffic source by posting teasers with links.
Two-Factor Authentication (2FA): A security feature requiring a second verification step when logging into an account, protecting against unauthorized access.

Unlock: The action of paying to access locked or PPV content on a creator's page or in a direct message.
Unlock Rate: The percentage of subscribers who purchase PPV content when it is sent, an indicator of content demand and pricing effectiveness.
Unsubscribe: The action of a fan cancelling their subscription to a creator's page, ending access at the end of the billing period.
Upsell: The strategy of encouraging a subscriber to purchase additional content or services beyond their base subscription.
User Interface (UI): The visual layout and design of a platform that creators and subscribers interact with.
User-Generated Content (UGC): Content created by fans or community members that a creator may share or repurpose for marketing.

VA (Virtual Assistant): A remote worker who handles administrative, promotional, or operational tasks for a creator, such as scheduling, responding to comments, or managing social media.
Vanity URL: A custom, branded link that is easier to remember and share, often used for promotional purposes.
Vault: A feature on platforms like Fansly where creators store their entire media library for easy reuse and organization.
Verification: The process of confirming a creator's identity using government-issued ID before they can begin posting or earning on a platform.
Verified Creator: A creator who has completed a platform's identity and age verification process and is approved to post and earn.
Video Call: A paid one-on-one live video session between a creator and a subscriber, typically booked through custom offerings.
VIP: A designation for high-spending subscribers who may receive special attention, exclusive content, or priority access.
Viral Content: Content that spreads rapidly across platforms, generating massive reach and often leading to significant subscriber growth.
VPN (Virtual Private Network): A tool used by creators for privacy and security, or by fans to access geo-restricted content.

Wallet: The balance or stored funds on a platform that subscribers can use to purchase content, send tips, or pay for subscriptions.
Watermark: A visible overlay (logo, text, or pattern) placed on content to identify the creator and deter unauthorized redistribution.
Welcome Message: An automated or manual message sent to new subscribers upon joining, typically including a greeting, menu, and first upsell.
Whale: Industry term for a subscriber who spends exceptionally large amounts on tips, PPV, and custom content.
White Label: A product or service produced by one company that is rebranded and sold by another, sometimes used in creator management tools.
Win-Back Campaign: A targeted marketing effort aimed at re-subscribing fans who have previously cancelled.
Wishlist: A public list of gifts or items a creator would like to receive from fans, often hosted on Amazon or Throne.
Withdrawal: The process of transferring earned funds from a platform account to the creator's bank account or payment method.

X (formerly Twitter): A social media platform widely used by adult content creators for promotion due to its permissive content policies.

Yield: The total return or revenue generated from a specific campaign, content piece, or time period.

Zip File: A compressed file format used by creators to deliver bulk content such as photo sets or video collections to subscribers.

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